guides
field notes from photographing jewelry.
tutorials, breakdowns, and reference for indie jewelers shooting their own work — the editorial library, written from the bench.

platform guides
where to sell jewelry online
etsy, shopify, amazon handmade, ebay, tiktok shop, faire — what each one really costs, who it actually suits, and how to pick without spreading yourself across six channels.
July 25, 2026

fundamentals
how to photograph gold jewelry without it looking cheap
gold is a warm mirror — it goes grey under cool light and orange under bad light. how to keep its color true, control the reflections, and make it read rich on a phone.
June 28, 2026

fundamentals
how to photograph gemstones — sparkle, color, and clarity
stones live or die on two things a phone tends to lose: true color and fire. how to keep a gem's real hue and make faceted stones flash — with notes per stone.
June 28, 2026

case studies
ai jewelry photography vs hiring a photographer — which to use when
not a question of which is better, but which fits. what a photographer is for, what ai is for, and the hybrid most independent jewelers actually run.
June 28, 2026

fundamentals
what jewelry product photography costs in 2026
studio day rates, freelance photographers, diy, and ai — what each really costs an indie jeweler per collection, and which one makes sense at your volume.
June 27, 2026

fundamentals
how to photograph jewelry with your phone
your iphone is already enough. the window, the surface, the three hidden camera settings, and the per-piece framing that shoot a whole inventory without a studio or a camera.
June 27, 2026

fundamentals
how to photograph necklaces without a studio
the chain is the hard part. how to make a necklace lie right, catch the light, and read editorial on a collarbone or a flat-lay — with a window and an iphone.
June 26, 2026

fundamentals
how to photograph bracelets without a studio
a bracelet laid flat looks dead. how to use the wrist, the coil, and a window to give a bracelet or cuff its shape back — no studio required.
June 26, 2026

fundamentals
the best backgrounds for jewelry photography (and the ones to retire)
plain white makes gold look cheap. the four warm surfaces that lift a piece, how to match a background to your metal, and the backdrops that now read dated.
June 26, 2026

fundamentals
men's jewelry photography — five ai models built for it
most ai jewelry tools default to one woman. ours has five men in the roster — jin-soo, marcus, theo, rafael, arjun — and four studios built for menswear-coded pieces. a guide to shooting watches, signets, cufflinks, and men's chains.
May 29, 2026

fundamentals
fifteen aesthetics for jewelry brands — which one matches yours
patina to vault, tide to solstice — fifteen distinct photographic worlds inside bling ai. a brand-by-brand guide to picking the one that fits.
May 29, 2026

platform guides
the etsy listing pack — four campaign-ready shots in sixty seconds
the preset every indie jeweler on etsy ends up using. four standard shots from one iphone photo: front, three-quarter, scale, macro. with the exact workflow.
May 29, 2026

platform guides
build your own ai jewelry model — a face nobody else has
the seventeen house models are great. but a face other jewelers share is a face you share. the custom model feature lets you design a face nobody else gets — and cast her into every studio in the app. with the design questionnaire, identity-lock specifics, and three sample model briefs.
May 29, 2026

platform guides
ai video for jewelry — from one ring photo to a campaign reel
the video tool is the v2 feature most jewelers miss. one still, one tap, a short animated clip ready for instagram reels, tiktok, and pinterest idea pins. with platform tips and a worked 20-second reel example.
May 29, 2026

fundamentals
how to photograph rings without a studio
the natural-light setup that most jewelers use to shoot rings at home — and the four mistakes that flatten the result.
May 7, 2026

fundamentals
how to photograph earrings without a studio
the natural-light setup for shooting earring inventory at home — and the four mistakes that hide the piece you're actually trying to sell.
May 7, 2026

fundamentals
5 mistakes that make ai jewelry photos look fake
the five things that betray an under-prompted ai jewelry shot — and exactly what to prompt for instead. with side-by-side examples.
May 7, 2026