Alternatives
Brands like Lily & Roo.
Lily & Roo is a demi-fine jewelry brand from Watford, United Kingdom, working mostly in silver and gold (karat not listed), with a typical piece around £149. These 12 independent brands are its closest matches on price, materials, style and stated values.
| Brand | Based in | Typical piece | Mainly | Why it matches |
|---|---|---|---|---|
| Lily & Roo | Watford, United Kingdom | £149 | silver and gold (karat not listed) | The original |
| Linden Cook Jewellery | Coburg North, Victoria | A$390 | silver and gold (karat not listed) | Also demi-fine jewelry · Similar prices (typical A$390) |
| Rachel Jackson | Hastingleigh, United Kingdom | £145 | silver and gold plated | Also demi-fine jewelry · Similar prices (typical £145) |
| RYAN STORER | STRAWBERRY HILLS, New South Wales | A$278 | gold plated and brass & bronze | Also demi-fine jewelry · Similar prices (typical A$278) |
| Missoma | London, United Kingdom | £125 | gold plated and gold vermeil | Also demi-fine jewelry · Similar prices (typical £125) |
| Auree Jewellery | London, United Kingdom | £170 | gold vermeil and sterling silver | Also demi-fine jewelry · Similar prices (typical £170) |
| Daisy London | London, United Kingdom | £158 | gold plated and sterling silver | Also demi-fine jewelry · Similar prices (typical £158) |
| MINIMALIST | Dubai, United Arab Emirates | AED 1,130 | silver | Also demi-fine jewelry · Also nature-inspired |
| Otiumberg | London, United Kingdom | £240 | gold vermeil and sterling silver | Also demi-fine jewelry · Also bridal |
| Sidai Designs | London, United Kingdom | $116 | gold filled | Also demi-fine jewelry · Also pearl |
| Dean Davidson | Toronto, Ontario | $195 | brass & bronze and gold plated | Also demi-fine jewelry · Similar prices (typical $195) |
| Gardens of the Sun | Singapore, Singapore | $100 | silver and gold (karat not listed) | Also demi-fine jewelry · Also silver |
| Laura Lombardi | New York, New York | $140 | gold plated and silver | Also demi-fine jewelry · Similar prices (typical $140) |
The alternatives
A closer look.

Linden Cook Jewellery
Demi-fine · Coburg North, Victoria

Rachel Jackson
Demi-fine · Hastingleigh, United Kingdom

RYAN STORER
Demi-fine · STRAWBERRY HILLS, New South Wales

Missoma
Demi-fine · London, United Kingdom

Auree Jewellery
Demi-fine · London, United Kingdom

Daisy London
Demi-fine · London, United Kingdom

MINIMALIST
Demi-fine · Dubai, United Arab Emirates

Otiumberg
Demi-fine · London, United Kingdom

Sidai Designs
Demi-fine · London, United Kingdom

Dean Davidson
Demi-fine · Toronto, Ontario

Gardens of the Sun
Demi-fine · Singapore, Singapore

Laura Lombardi
Demi-fine · New York, New York
Questions
Lily & Roo alternatives, answered.
Matches are worked out from each brand's own store: typical price (converted roughly to compare currencies), metals, style and the values they state. Every brand is independent of Bling AI.
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