Demi-fine jewelry · Watford, United Kingdom
Lily & Roo
Lily & Roo is a demi-fine jewelry brand based in Watford, United Kingdom. Most of what they sell is necklaces and earrings in silver and gold (karat not listed), often set with pearls and diamonds. Most pieces cost £89–£557, and a typical piece is about £149.
“Discover elegant jewellery handmade in London. Explore our beautiful range of earrings, necklaces, bracelets, rings, wedding jewellery and pearl jewellery.”
- Most pieces
- £89–£557 · typical £149
- Catalogue
- 946 live listings · 44% necklaces
- Materials
- silver, gold (karat not listed), gold filled and gold plated
- Stones
- pearls, diamonds, emeralds, rubies and amethyst
- Chain lengths
- 16″ · 18″ · 20″ · 24″
- Returns
- 14 days · exchanges
- Shipping
- Ships to 65 countries · dispatched within 14 days · prices in GBP
- Also
- Repairs · pay later with afterpay and klarna
From the store
A few of their pieces.
Photos and prices: Lily & Roo, as listed on Nov 4, 2026
Gold Thread-Through Initial Letter Necklace
From £149
Silver Thread-Through Initial Letter Necklace
From £134
Gold Diamond Style Slim Huggie Hoop Earrings
From £164
Gold Three Diamond Style Huggie Hoop Earrings
From £149
Gold Children's Pearl Tiny Cross Bracelet
From £128
Gold Pearl Tiny Cross Bracelet
From £143
Gold Brilliant Diamond Style Half Eternity Ring
From £119
Silver Brilliant Diamond Style Half Eternity Ring
From £104
What they make
The catalogue, by piece.
| Piece | Listings | From | Typical |
|---|---|---|---|
| necklaces | 415 | £59 | £181 |
| earrings | 289 | £31 | £134 |
| bracelets | 175 | £83 | £149 |
| rings | 44 | £59 | £104 |
| anklets | 19 | £98 | £134 |
| charms | 2 | £98 | £106 |
Their collections
Materials
What it's made of.
Share of the 944 pieces listed in each material. Many pieces come in more than one, so the bars add up to more than 100%.
- silver53%
- gold (karat not listed)19%
- gold filled15%
- gold plated12%
- sterling silver9%
- 9k gold1%
their metals, priced and decoded
Stones
- pearls47%
- diamonds30%
- emeralds2%
- rubies1%
- amethyst1%
Style
- bridal53%
- pearl52%
- nature-inspired32%
- dainty27%
- huggies & hoops23%
How they shoot
Lily & Roo's product photography.
Lily & Roo shows about 7 photos per piece, mostly in square frames. We looked at the main photo of 24 listings: the backgrounds read as white background (100%), with a neutral overall tone.
Measured from pixel colors at the edges of each photo, so treat it as a rough read. Want to see your own pieces in another light? Try Bling AI free.
- white background100%
Pieces added to the store, by year
Questions
Lily & Roo: what to know before you buy.
Similar brands
Brands like Lily & Roo.
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Is this your brand?
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Last checked Nov 4, 2026 from lilyandroo.com. Every fact here comes from Lily & Roo's own public store: listings, policies and pages. Prices and policies change, so check theirs before you buy. Spotted a mistake? Tell us. Is this your brand and you'd rather not be listed? Request removal.