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demi-fine jewelry · london, united kingdom · since 2014

Sidai Designs

Sidai Designs is a demi-fine jewelry brand based in london, united kingdom, founded in 2014. most of what they sell is earrings and bracelets in gold filled, often set with pearls and rubies. most pieces cost $43–$285, and a typical piece is about $116.

“We collaborate with Maasai women in Tanzania, East Africa to create design-led handmade accessories that merge time-honoured beadwork with a modern aesthetic.”
in their words, from sidaidesigns.com
gold filledpearlbold & chunkyhuggies & hoopsethically sourcedhandmadehypoallergenic
most pieces
$43–$285 · typical $116
catalogue
589 live listings · 34% earrings
materials
gold filled and gold plated
stones
pearls, rubies, turquoise, sapphires and amethyst
returns
7 days · exchanges
shipping
ships to 238 countries · dispatched within 5–7 business days · prices in USD
also
wholesale available

what they make

the catalogue, by piece.

piecelistingsfromtypical
earrings199$45$125
bracelets167$23$86
necklaces127$57$155
rings9$45$45
anklets8$47$99
brooches & pins1$45$45

their collections

materials

what it's made of.

share of the 584 pieces listed in each material. many pieces come in more than one, so the bars add up to more than 100%.

  • gold filled62%
  • gold plated14%
  • sterling silver7%
  • silver7%
  • gold (karat not listed)4%
  • brass & bronze0%

stones

  • pearls18%
  • rubies9%
  • turquoise6%
  • sapphires4%
  • amethyst1%

style

  • pearl21%
  • bold & chunky19%
  • huggies & hoops15%

how they shoot

Sidai Designs's product photography.

Sidai Designs shows about 2 photos per piece, mostly in square frames. we looked at the main photo of 24 listings: the backgrounds read as white background (63%), scene or on-model (21%) and plain neutral (17%), with a neutral overall tone.

measured from pixel colors at the edges of each photo, so treat it as a rough read. want to see your own pieces in another light? try bling ai free.

  • white background63%
  • scene or on-model21%
  • plain neutral17%

pieces added to the store, by year

10'18
7'19
130'20
87'21
43'22
40'23
143'24
6'25
118'26

questions

Sidai Designs, answered.

is this your brand?

claim Sidai Designs's page to fix anything we got wrong, add your story, and get a free bling ai reshoot of one of your pieces.

last checked Oct 2, 2026 from sidaidesigns.com. every fact here comes from Sidai Designs's own public store: listings, policies and pages. prices and policies change, so check theirs before you buy. spotted a mistake? tell us. is this your brand and you'd rather not be listed? request removal.