is Daisy London jewelry real gold?

mostly not solid gold. of the 1466 pieces we checked, 3% are listed in solid gold. the most common materials are gold plated (59%) and sterling silver (37%). gold plated means a layer of gold over another metal, thinner than vermeil or gold filled, so it wears through sooner. many pieces come in more than one metal, so check the listing for the option you choose.

where is Daisy London based?

Daisy London's store lists london, united kingdom as its location. it was founded in 2010.

what is Daisy London's return policy?

Daisy London accepts returns within 30 days and offers exchanges. custom and personalized pieces are final sale. policies change, so check theirs before you buy.

does Daisy London ship internationally?

yes. Daisy London's store ships to 207 countries.

how much does Daisy London jewelry cost?

most pieces cost £65–£425, and half of them between £113 and £224; a typical piece is about £158. by type: earrings from £24, necklaces from £52 and rings from £39.

what ring sizes does Daisy London offer?

UK sizes F to S, in whole sizes. not every ring comes in every size.

demi-fine jewelry · london, united kingdom · since 2010

Daisy London

Daisy London is a demi-fine jewelry brand based in london, united kingdom, founded in 2010. most of what they sell is earrings and necklaces in gold plated and sterling silver, often set with pearls and sapphires. most pieces cost £65–£425, and a typical piece is about £158.

“Timeless, effortless, everyday jewellery by Daisy London. Explore our must-have necklaces, bracelets, earrings and rings now, with fast, free worldwide delivery.”
in their words, from daisyjewellery.com

gold platedsterling silvernature-inspireddaintybold & chunkyrecycled gold & silverlab-grown stonesethically sourced

visit daisyjewellery.com ↗@Daisy_Jewellery

most pieces: £65–£425 · typical £158
catalogue: 1,478 live listings · 33% earrings
materials: gold plated and sterling silver
stones: pearls, sapphires, moonstone, amethyst and turquoise
ring sizes: UK F–S
returns: 30 days · exchanges · custom pieces final
shipping: ships to 207 countries · prices in GBP
also: pay later with klarna

from the store

a few of their pieces.

photos and prices: Daisy London, as listed on Oct 2, 2026

what they make

the catalogue, by piece.

piece	listings	from	typical
earrings	479	£24	£131
necklaces	403	£52	£197
rings	255	£39	£131
bracelets	245	£52	£155
charms	59	£78	£118
anklets	6	£78	£103
piercings	2	£164	£210
hair jewelry	2	£65	£75.5

their collections

materials

what it's made of.

share of the 1466 pieces listed in each material. many pieces come in more than one, so the bars add up to more than 100%.

gold plated59%
sterling silver37%
14k gold3%
9k gold1%
silver1%
brass & bronze0%

stones

pearls8%
sapphires4%
moonstone4%
amethyst3%
turquoise3%

style

nature-inspired25%
dainty18%
bold & chunky17%
huggies & hoops17%
personalized15%

how they shoot

Daisy London's product photography.

Daisy London shows about 5 photos per piece, mostly in square frames. we looked at the main photo of 24 listings: the backgrounds read as white background (100%), with a neutral overall tone.

measured from pixel colors at the edges of each photo, so treat it as a rough read. want to see your own pieces in another light? try bling ai free.

white background100%

pieces added to the store, by year

218'20

103'21

136'22

217'23

270'24

261'25

261'26

questions

Daisy London, answered.

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last checked Oct 2, 2026 from daisyjewellery.com. every fact here comes from Daisy London's own public store: listings, policies and pages. prices and policies change, so check theirs before you buy. spotted a mistake? tell us. is this your brand and you'd rather not be listed? request removal.