vellum.

clean catalog. seller-grade.

A disciplined catalog voice — warm-white paper, hero-product framing, retailer-grade restraint. Vellum shoots the piece, not the story.

Vellum is the clean-catalog studio: warm-white seamless paper, an isolated product, and controlled overhead light with no distractions. It is the seller-grade workhorse of the set, built for the crisp neutrality of Hermès, Tiffany & Co, and Aesop. Nothing competes with the piece. The warm-white ground keeps the look from going clinical, and the even overhead light gives accurate color and clean edges, which is exactly what a marketplace listing needs.

It is built for product hero shots and lay-flats for Etsy and other marketplaces, and it is the home of the Etsy listing pack that turns one photo into front, three-quarter, macro, and lifestyle shots. Nearly any category works as a clean product image here. The trade-off is mood: Vellum is deliberately neutral, so pieces that want warmth or atmosphere are better served by Patina, the warmer alternative, or a more styled studio.

The controlled overhead light is built for accuracy, not drama. It renders metals and stones true to color with clean reflections, so buyers see what they will receive. Every metal photographs reliably, warm and cool alike, and matte and brushed finishes hold their texture without harsh hotspots. It is the safest studio for faithful, unembellished representation, which is what marketplace shoppers and return policies both reward.

Vellum most often needs no model at all: the product alone on seamless paper is the point. When you do want a hand or a worn shot, Yuki and Margot bring clean, minimal styling, and Jin-soo and Theo cover men's pieces in the same restrained key. Any of the seventeen house models, or a custom model you design in the app, can be cast in when a listing calls for one.

Related reading: the etsy listing pack — four campaign-ready shots in sixty seconds.