is Luv Aj jewelry real gold?

mostly not solid gold. of the 1198 pieces we checked, 1% are listed in solid gold. the most common materials are silver (81%), gold plated (34%) and brass & bronze (29%). gold plated means a layer of gold over another metal, thinner than vermeil or gold filled, so it wears through sooner. many pieces come in more than one metal, so check the listing for the option you choose.

where is Luv Aj based?

Luv Aj's store lists west hollywood, california as its location.

what is Luv Aj's return policy?

Luv Aj accepts returns within 90 days and offers exchanges, sometimes as store credit. policies change, so check theirs before you buy.

does Luv Aj ship internationally?

yes. Luv Aj's store ships to 236 countries.

how much does Luv Aj jewelry cost?

most pieces cost $20.85–$250, and half of them between $50 and $100; a typical piece is about $75. by type: earrings from $10, necklaces from $12 and rings from $10.

what ring sizes does Luv Aj offer?

US sizes 4 to 9, including half sizes. not every ring comes in every size.

demi-fine jewelry · west hollywood, california

Luv Aj

Luv Aj is a demi-fine jewelry brand based in west hollywood, california. most of what they sell is earrings and necklaces in silver and gold plated, often set with emeralds and pearls. most pieces cost $20.85–$250, and a typical piece is about $75.

“Shop 14k gold-plated waterproof jewelry on LuvAj.com. Hoops, huggies and more all designed in Los Angeles. Free US shipping on orders over $150. Discover your dream jewels here.”
in their words, from luvaj.com

silvergold platedbrass & bronzehuggies & hoopsbold & chunkylab-grown stonesmade to orderwaterproof & tarnish-free

visit luvaj.com ↗@luvaj

most pieces: $20.85–$250 · typical $75
catalogue: 1,206 live listings · 56% earrings
materials: silver, gold plated, brass & bronze and stainless steel
stones: emeralds, pearls, diamonds, rubies and sapphires
ring sizes: US 4–9, half sizes
chain lengths: 15″ · 16″ · 17″
returns: 90 days · exchanges
shipping: ships to 236 countries · prices in USD
also: pay later with klarna

from the store

a few of their pieces.

photos and prices: Luv Aj, as listed on Oct 2, 2026

what they make

the catalogue, by piece.

piece	listings	from	typical
earrings	668	$10	$70
necklaces	162	$12	$98.25
rings	159	$10	$65
bracelets	115	$20	$85
charms	33	$22	$58
piercings	18	$15	$30
anklets	14	$15	$47.5
hair jewelry	3	$30	$30
brooches & pins	1	$45	$45

their collections

materials

what it's made of.

share of the 1198 pieces listed in each material. many pieces come in more than one, so the bars add up to more than 100%.

silver81%
gold plated34%
brass & bronze29%
stainless steel11%
gold vermeil6%
sterling silver6%

stones

emeralds4%
pearls3%
diamonds2%
rubies2%
sapphires2%

style

huggies & hoops38%
bold & chunky30%

how they shoot

Luv Aj's product photography.

Luv Aj shows about 5 photos per piece, mostly in 4:5 portrait frames. we looked at the main photo of 24 listings: the backgrounds read as white background (100%), with a neutral overall tone.

measured from pixel colors at the edges of each photo, so treat it as a rough read. want to see your own pieces in another light? try bling ai free.

white background100%

pieces added to the store, by year

2'15

7'16

19'17

24'18

20'19

18'20

68'21

265'22

176'23

186'24

149'25

264'26

questions

Luv Aj, answered.

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last checked Oct 2, 2026 from luvaj.com. every fact here comes from Luv Aj's own public store: listings, policies and pages. prices and policies change, so check theirs before you buy. spotted a mistake? tell us. is this your brand and you'd rather not be listed? request removal.