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fine jewelry · london, united kingdom

Boodles

Boodles is a fine jewelry brand based in london, united kingdom. most of what they sell is rings and necklaces in gold (karat not listed) and platinum, often set with diamonds and sapphires. most pieces cost £3,100–£270,000, and a typical piece is about £18,500.

“Since 1798, Boodles has represented the epitome of fine British jewellery. Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation. In 2023 Boodles was named by Walpole, as Best British Luxury Brand of the Year.”
in their words, from boodles.com
gold (karat not listed)platinumnature-inspiredbridalwaterproof & tarnish-freefamily-owned
most pieces
£3,100–£270,000 · typical £18,500
catalogue
1,410 live listings · 41% rings
materials
gold (karat not listed) and platinum
stones
diamonds, sapphires, rubies, aquamarine and tourmaline
ring sizes
UK H–W, half sizes
returns
30 days · exchanges
shipping
ships to 113 countries · prices in GBP

what they make

the catalogue, by piece.

piecelistingsfromtypical
rings572£750£14,100
necklaces291£1,200£22,000
earrings236£2,300£13,650
bracelets181£4,100£27,500
watches118£14,540£71,550
anklets4£19,100£19,100
brooches & pins2£10,500£30,250

their collections

materials

what it's made of.

share of the 1409 pieces listed in each material. many pieces come in more than one, so the bars add up to more than 100%.

  • gold (karat not listed)68%
  • platinum55%
  • 18k gold5%
  • 9k gold2%
  • silver1%
  • gold plated0%

stones

  • diamonds63%
  • sapphires7%
  • rubies4%
  • aquamarine3%
  • tourmaline2%

style

  • nature-inspired35%
  • bridal29%

how they shoot

Boodles's product photography.

Boodles shows about 4 photos per piece, mostly in square frames. we looked at the main photo of 24 listings: the backgrounds read as white background (100%), with a neutral overall tone.

measured from pixel colors at the edges of each photo, so treat it as a rough read. want to see your own pieces in another light? try bling ai free.

  • white background100%

pieces added to the store, by year

306'21
148'22
203'23
257'24
380'25
115'26

questions

Boodles, answered.

is this your brand?

claim Boodles's page to fix anything we got wrong, add your story, and get a free bling ai reshoot of one of your pieces.

last checked Oct 2, 2026 from boodles.com. every fact here comes from Boodles's own public store: listings, policies and pages. prices and policies change, so check theirs before you buy. spotted a mistake? tell us. is this your brand and you'd rather not be listed? request removal.