fine jewelry · london, united kingdom
Boodles
Boodles is a fine jewelry brand based in london, united kingdom. most of what they sell is rings and necklaces in gold (karat not listed) and platinum, often set with diamonds and sapphires. most pieces cost £3,100–£270,000, and a typical piece is about £18,500.
“Since 1798, Boodles has represented the epitome of fine British jewellery. Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation. In 2023 Boodles was named by Walpole, as Best British Luxury Brand of the Year.”
- most pieces
- £3,100–£270,000 · typical £18,500
- catalogue
- 1,410 live listings · 41% rings
- materials
- gold (karat not listed) and platinum
- stones
- diamonds, sapphires, rubies, aquamarine and tourmaline
- ring sizes
- UK H–W, half sizes
- returns
- 30 days · exchanges
- shipping
- ships to 113 countries · prices in GBP
from the store
a few of their pieces.
photos and prices: Boodles, as listed on Oct 2, 2026

Petal Heart Diamond and Pink Diamond Platinum Ring
from £130,000

Scalloped Oval Pink Diamond Rose Gold Ring
from £300,000

23 Old Bond Street Collar
from £225,000

Knot Diamond Yellow Gold Necklace
from £39,900

Heart White and Pink Diamond Drop Earrings
from £560,000

23 Old Bond Street Earrings
from £160,000

Fifth Avenue Ashoka Diamond Platinum Bangle
from £80,000

Posie Platinum and Rose Gold Diamond Bangle
from £50,000
what they make
the catalogue, by piece.
| piece | listings | from | typical |
|---|---|---|---|
| rings | 572 | £750 | £14,100 |
| necklaces | 291 | £1,200 | £22,000 |
| earrings | 236 | £2,300 | £13,650 |
| bracelets | 181 | £4,100 | £27,500 |
| watches | 118 | £14,540 | £71,550 |
| anklets | 4 | £19,100 | £19,100 |
| brooches & pins | 2 | £10,500 | £30,250 |
their collections
materials
what it's made of.
share of the 1409 pieces listed in each material. many pieces come in more than one, so the bars add up to more than 100%.
- gold (karat not listed)68%
- platinum55%
- 18k gold5%
- 9k gold2%
- silver1%
- gold plated0%
stones
- diamonds63%
- sapphires7%
- rubies4%
- aquamarine3%
- tourmaline2%
style
- nature-inspired35%
- bridal29%
how they shoot
Boodles's product photography.
Boodles shows about 4 photos per piece, mostly in square frames. we looked at the main photo of 24 listings: the backgrounds read as white background (100%), with a neutral overall tone.
measured from pixel colors at the edges of each photo, so treat it as a rough read. want to see your own pieces in another light? try bling ai free.
- white background100%
pieces added to the store, by year
questions
Boodles, answered.
similar brands
brands like Boodles.

Garrard
fine · london, united kingdom
also fine jewelry · similar prices (typical £13,000)

Briony Raymond New York
fine · new york, new york
also fine jewelry · also bridal

jewelebrate
fine · mumbai, india
also fine jewelry · also gold (karat not listed)

Ecksand
fine · montréal, quebec
also fine jewelry · also nature-inspired

Holden
fine · new york, new york
also fine jewelry · also nature-inspired

Lindelli
fine · sydney, new south wales
also fine jewelry · also bridal
is this your brand?
claim Boodles's page to fix anything we got wrong, add your story, and get a free bling ai reshoot of one of your pieces.
last checked Oct 2, 2026 from boodles.com. every fact here comes from Boodles's own public store: listings, policies and pages. prices and policies change, so check theirs before you buy. spotted a mistake? tell us. is this your brand and you'd rather not be listed? request removal.